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The Keune Values


At Keune we are proud of being many things. We want to create the sense of community and being. Doing so, by being the hairdressers brand, where we will be, for generations to come.


We want to be the best, not the biggest.

At Keune we believe that the world becomes a better place, when people show character. Meaning to stand for something. To speak up and speak out. To be optimistic when it gets tough. To let your morals guide you, and not money or other peoples opinion. To do good and be nice, especially when no-one is seeing it. It’s how you treat people. That is why we’re for those with character.

KEUNE IS THE BEST BUSINESS PARTNER FOR THE HAIR PROFESSIONAL

  • We are an independent family-owned company. With us, you’re not a number: you’re family. And we treat you that way
  • We are loyal to hair stylist and have been for over 100 years. Hence, we are a salon-exclusive brand.
  • Our founder J.M Keune was a scientist, and everything we do starts from science-first. We produce all our premium products in our HQ in the Netherlands. This way, we can assure the highest quality. Curious? You’re always welcome to visit us, to check it out!
  • Our decisions are driven by what’s good for both the planet and the hair stylist. We produce sustainably and cruelty free.
  • We are a certified B-Corp company.
  • When working with us, we promise three simple things: YOU WILL BECOME OUR FAMILY. Trust and dependency are key in working with us. We’re loyal, personal, and always near. YOUR LIFE BECOMES EASIER. You want to focus on what you love and do best: creating beautiful hair. With Keune, you won’t have to worry about anything else. YOU WILL ACHIEVE YOUR GOALS. Whatever your business and creative dreams may be, we bring them within reach.

We will be there throughout your entire Keune journey, and look foward to seeing your goals come true.